Brand Development

To some businesses, a brand means only one thing – the logo. Your brand is extremely important and encompasses so much more.

A brand is the sum of perceived values a business delivers to the marketplace.  It is important to make sure that a brand conveys the right messages about your company.  This is supported by the brand identity, which includes visual elements such as the logo, corporate colours, names, even text fonts that all combine to reinforce the brand. Maintaining this consistent identity is vitally important to make it effective and over time generate a positive feeling about your brand.

If you are a new company looking to establish a new brand identity, or if you are an existing company looking to re-brand, JOC will work with you to assess how your company is perceived and identify what is needed to improve your brand.

If you need help developing an existing brand, or creating a new one, give us a call and see how we can help.