Media management
Media management - Advertising space, media selection, advertising options, editorial contribution, billboards, banners, online directories – Jon Oliver Communications helps clients to get maximum efficiency from their advertising budget and makes sure they are seen in all the right places.
Understanding the media options for your market becomes more complex every day – many options are available – the momentum of the Internet brings regular too good to miss offers straight to your desk often with imminent deadlines – Jon Oliver Communications works hard to understand what’s available – what’s right for its clients and what’s not so good. We take away the constant hassle of advertising offers and present only what will work and deliver interest.
JOC has many years experience dealing with purchasing media for clients in varied sectors. We pride ourselves on our knowledge of the trade press across the UK and Europe, and have developed many strong relationships in key areas. We place advertising for clients, and like our PR services, a planned and sustained approach will get the best possible results to generate awareness and increase the possibility of sales enquiries. We know the things to avoid, the ‘too good to be true’ offers, bad page positions, free accompanying editorial coverage, last minute advertising spaces in issues that are not relevant to your target market …we could go on. Whatever media opportunities we recommend to clients, we always use the approach “if it was our money, would we buy this?”
The ability to monitor the effectiveness of online advertising and listings in online directories is invaluable but advertisers shouldn’t forget the fundamental need to select the right media for their market. Enhanced directory listings, animated web-page banners, pay-per-click listings are some of the most effective ways of advertising online. Knowing where to advertise and how to make the most out of your advertising budget is something JOC can help you with. Just give us a call to see how we can get you started, or look at your existing campaigns.
If you want the best possible results in creating awareness, give us a call today and see how we can help.
