Working with JOC
Marketing is critical for business success but.
.for many businesses, spending time on marketing activities is difficult to justify. Few marketing activities produce short term results, indeed unless they are implemented as part of a longer term plan they are rarely productive at all.
Compared to production activities, time spent on marketing is difficult to justify in terms of return on investment. Marketing costs add to the overhead and arguably divert funding from productive resource areas. At JOC our aim is to allow clients to get on with what they are good at and leave their marketing resource issues to us.
Outsourced marketing
Outsourced marketing can only work if the outsourcing partner understands the markets you operate in and also has a good understanding of your target customers. At JOC we specialize in the engineering and technology sectors and can provide a client with an outsourced marketing department, providing a seamless service, within a very short period of time.
Levels of outsourced marketing
Ad Hoc - For clients that need the occasional specific activity e.g PR, advertising, photography, website development or upgrading
Project - For clients that have a planned marketing objective - e.g. targeting new products or services to existing or new markets.
Outsourced department - For clients that need to get on with the job of selling and producing and want to limit the resource to measurable activities. JOC Outsourcing seamlessly becomes the clients marketing department - operating at a strategic level to help achieve corporate objectives.
Ad Hoc
- Switch your marketing costs on and off - like a tap
- Access to the latest technology marketing know how
- Professional materials and extensive JOC media resources
- Full portfolio of marketing communications products including PR, Advertising, research, web design, presentation, photography, etc
Project
- Benefit from JOC's resource to develop the best mix of activities to bring results
- Firm control of all costs
- Continuous monitoring of progress and budget
- Access to the latest technology marketing know how
- Access to JOC's extensive media resources
Outsourced department
- Reduced overhead - increased skills 'on tap'
- Develop an achievable marketing plan with proven techniques
- Know projected costs for a specified period - usually 12 months
- Continuous monitoring of progress and budget
- Access to the latest technology marketing know how
- Access to JOC's extensive media resources
Outsourced marketing can only work if the outsourcing partner understands the markets you operate in...
