Well written press releases are sadly often let down by poor photography – or even worse no photography at all.  JOC uses its extensive engineering expertise to work with clients to understand what needs to be ‘brought out’ in the photography.  The new facility, comprising an infinity background of translucent opal, allows ‘clean’ images to be processed quickly minimising any requirement for expensive post processing.

Images below produced during a recent 120 product image photoshoot – no post processing to images and raw files issued to client for further work as required.

A game of golf was actually played which limited the time available to assess each hole,  so further assessments are planned over the coming months and into 2012.  Initial views on its effectiveness are mixed - David Wickham commented, “The effectiveness of bill boards, of any kind, remains strong when used in conjunction with other forms of marketing.  You can reach a very large audience at a relatively low cost and of course they can be very targeted.  Also I personally believe most of JOC’s potential clients get more out of walking in the fresh air than reading an e-mail newsletter – no argument really.”

Farnborough Air Show 2010

Using the same customised stand designed by JOC for Farnborough last year, the contract includes PR, advertising, product photography, graphics design, logistics and support during the event.

Businesses needing support for their attendance at this year’s Paris Show are welcome to contact JOC – tel: 01902 757115

Working within a small team we require an individual that is experienced with web design basics including HTML, CSS, PHP and also with open source CMS software including Joomla and WordPress.  Using InDesign and Photoshop will be second nature to the individual as will production of print ready artwork. 

Based at our well equipped office at The Rock, Tettenhall ,you can find out more about JOC on our website www.jonoliver.com – if you wish to be considered for this position please send your CV to email:  cv@jonoliver.com.

Ask any MD for the most common sales meeting excuse for lost orders or falling sales and its probably “our pricing seems high compared to the competition”.  This is the marketers ‘Golden Gate’ to drive marketing into the ethos of the operations management. 

Let’s face it for most senior management members in the Industrial/Engineering sectors marketing is all about putting a few brochures together, exhibitions, give aways etc – this can be a difficult one to argue as well  because marketing, at this level, is a drain on resources and budget.  A few very simple starting points can open the Golden Gates and allow the marketing department to make a real impact.

So let’s address the too expensive scenario – more often than not this is down to the customer’s perception of the product offering – they [customers] see your product as expensive when in reality it offers more value – or may even be priced lower but perceived to be more expensive.  Don’t get bogged down here with complex academic charts, marketers ‘tools’ and matrixes just plot your business against your competitors on a simple x-y axes  which can be anything you like e.g price v features , price v service, etc.

Understand gut feel is important and if you know your markets and competitors you can get a good feel for where your business is positioned relative to competitors – be honest with your positioning though.  Get all the sales team’s thoughts on this and why not talk to a few customers?

So what does this tell us – well it’s a strong starting point for marketing communications (that’s the science of throwing a brochure or website or PR together in layman’s terms) and helps marketers to work with the rest of the business to define where the product should be positioned. 

A good marketer will pick the process up here with relish and show how messages designed to position the business, aimed at the correct audience, through the most efficient media will provide a good return on investment.

You could of course talk to Jon Oliver Communications (www.jonoliver.com) and we’ll sort it all out for you.

At worst (or at best if you really want to know how you’re doing) you’ll get a non biased opinion of the effectiveness of your current marketing efforts – I guess this isn’t an audit for the faint hearted marketing manager or director! 

At best you’ll get another view on how you could be spending your marketing budget to get maximum effect.  PR is like any other marketing tool, when used as part of a strategic programme it brings significant benefits – as a one off press release don’t expect much to happen – rather like advertising – it works best when it is sustained and used to issue consistent messages about your business, its products, its people, its capabilities – The Brand.

So all you need to do to get things moving is send your details to info@jonoliver.com  or call +44 1902 757115 – we’ll do the rest.

Subject to Terms and conditions

Meeting the exacting standards of the oil sector with the highest quality equipment has provided exponential growth for COR over the past 16 years.  With network operations on four continents and 36 country locations it needed to provide a global web presence but with a local feel.

JOC developed a concept, based around a clear communications brief provided by COR, to allow each of the four Network Region offices to take ownership of their own web area.  The Content Managed System (CMS) site enables simple updating of text, images and equipment data by ‘non-web specialists’ allowing a local and fresh theme to welcome visitors to the site.

The new COR website is built to allow expansion, additional language options and compatibility with all web browsers and mobile phones.  The COR website can be viewed at www.correntals.com