Marketing for the engineering sector
Tell an engineer you're a marketing communications agency specialising in the engineering and technology sectors and they might look at you as if something's not quite right. You could say engineers and marketers in the UK sit uncomfortably together.
This is becoming less the case now for three reasons - 1. engineering companies that are solely product led are generally unlikely to be competitive 2. those that are in business understand they have to develop products the customer needs and 3. in an overcrowded market businesses know that getting a message across is becoming increasingly complex..
Five years ago I thought it would be a good idea to share our skills in this sector to help businesses get their complex messages across. I'm pleased to say that the idea seems to work and Jon Oliver Communications can now list many engineering sector clients that are being received 'loud and clear' by their target customers.
This Web site aims to give you an overview of how we work with clients, what we deliver and how they benefit.
getting a message across is becoming increasingly complex...
